It is with heavy and grieving hearts that we announce the passing of Joni James Smith, Miss Rodeo America 1990 — a treasured member of our Miss Rodeo America family, a true icon in the world of rodeo, and a woman whose presence lit up every arena, every gathering, and every life she touched.
Joni was more than a titleholder. She was a trailblazer, a role model, and a radiant ambassador for the sport she loved so deeply. Crowned Miss Rodeo America in 1990, Joni carried the honor with unmatched pride and grace, using her platform not only to promote the sport of rodeo but to inspire, uplift, and connect with people from all walks of life. Her smile was magnetic, her spirit unstoppable, and her legacy, eternal.
Born with a heart for horses, a voice for the Western way of life, and a fire for competition and excellence, Joni spent her life advocating for the sport of rodeo — its values, its traditions, and its community. Whether in the spotlight of the arena or in the quiet moments behind the scenes, she embodied the strength, humility, and courage that defines the true spirit of the rodeo.
Throughout her reign and beyond, Joni remained an influential and beloved presence within the Miss Rodeo America organization. She mentored countless young women who followed in her footsteps, always offering guidance, encouragement, and an open heart. To those who knew her personally, she was a dear friend, a source of unwavering support, and a shining example of resilience and authenticity.
Joni’s passion extended far beyond the crown. She was a woman of purpose — always giving, always striving to make a difference. She believed in lifting others up, in finding strength through challenges, and in honoring the values of integrity, respect, and kindness. Her laughter could brighten the darkest room, and her words — always thoughtful and full of grace — had a way of staying with you.
Her impact on the rodeo world — and the lives of those within it — cannot be measured. She leaves behind not just memories, but a legacy of love, leadership, and light. Those who had the honor of sharing the trail with her will forever carry her spirit in their hearts.
“Once a queen, always a queen” — and Joni lived that truth every single day. Not just in title, but in heart, in strength, and in how she treated others.
As we mourn her loss, we also celebrate the remarkable life she lived. A life that was full of meaning, driven by purpose, and dedicated to making the world a little kinder, a little stronger, and a little more inspired.
Our thoughts are with Joni’s family, friends, and the many lives she so beautifully touched. We will forever be grateful for her contributions to Miss Rodeo America, to the rodeo community, and to each of us lucky enough to call her a mentor, a hero, and a friend.
Rest in peace, Joni James Smith.
Your boots may be empty, but your legacy will ride on forever.
With love, respect, and endless admiration — we will never forget you.
“She rode with grace, led with courage, and lived with purpose. The arena won’t be the same without her, but her spirit will ride on in every hoofbeat and every heart she touched.”
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