It is with profound sorrow and heavy hearts that we share the devastating news of the passing of a beloved CEO, Greg Knipp. His sudden departure leaves a void that cannot be measured, not only within the walls of Dieste Inc., where he led with passion and unwavering commitment, but also in the hearts of countless individuals whose lives he touched—as a leader, a mentor, a friend, and a guiding force.
Greg was far more than our Chief Executive Officer. He was the heart of the organization, a beacon of inspiration, and a man whose humanity defined the culture and soul of Dieste. He brought light to every room he entered, listening with intent, leading with integrity, and always pushing for creative excellence while remaining deeply attuned to the people behind the work.
A Legacy of Leadership and Empathy
With a career spanning decades in advertising and marketing, Greg Knipp stood as a visionary in the industry. Under his leadership, Dieste flourished into one of the most respected multicultural marketing agencies in the nation, championing bold ideas, inclusivity, and innovative storytelling that resonated deeply across cultures and communities. He had an unparalleled ability to see both the big picture and the finer details, a skill that elevated every campaign and every person who worked with him.
Yet what truly set Greg apart was not just his professional brilliance, but his boundless empathy and genuine care for others. He made it a priority to know everyone—from interns to executives—learning about their families, asking about their passions, and cheering their wins. His presence was powerful yet gentle, his laughter infectious, and his guidance always thoughtful.
To his colleagues, Greg was a source of constant encouragement. To clients, he was a trusted partner. And to those privileged enough to call him a friend, he was fiercely loyal, deeply compassionate, and endlessly kind.
Remembering the Man Beyond the Title
Beyond his role at Dieste, Greg was a devoted family man, a proud father, and a husband who spoke often of his loved ones with unmistakable pride and affection. He cherished moments spent with family and close friends, finding joy in simple pleasures—whether it was sharing a good meal, cheering on his favorite sports team, or immersing himself in culture and conversation.
His warmth extended far beyond his office door. He celebrated birthdays with cake and laughter, lent a listening ear in moments of difficulty, and made it his mission to uplift those around him—personally and professionally.
Colleagues from across the industry have already begun pouring in tributes, reflecting on Greg’s immense impact on their careers and their lives. The consistent theme: He made people feel seen, heard, and valued.
A Loss That Reverberates
Greg’s passing is a loss that reverberates across the company and industry, but also deeply within our hearts. While the grief is immense, so too is the gratitude—for having known him, worked alongside him, and been led by him.
In the coming days, we will celebrate Greg’s remarkable life and legacy through memorials and shared remembrances. Details regarding services and opportunities to honor his memory will be shared as they become available.
In the meantime, we invite all who knew and loved Greg to share memories, messages of condolence, and stories of impact. His spirit lives on in the work he championed, the people he empowered, and the culture he helped build.
Forever Part of the Dieste Family
Though words cannot fully capture the depth of our loss, we hold tight to the memories, the laughter, and the lessons Greg left with us. He showed us what leadership looks like when grounded in humanity, what success looks like when fueled by passion, and what legacy looks like when defined by love.
Rest in peace, Greg Knipp. You will forever be a part of the Dieste family. Your light continues to guide us, and your memory will be honored in all we do.
With deepest sympathy,
The Dieste Team
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